Google Company Discontinues Ads in Right Hand Sidebar


Google Company Discontinues Ads … 

This goes out to local business owners and of course is great news for my clients. Google Company discontinues ads  ads in their search results. The update is limited to desktop search results pages, so your desktop traffic may be affected.

Why is this good news? Less options for people to consider when searching. I don’t have a single campaign in my portfolio where we are not #` or #2 so this means better visibility for my clients. The ads that started it all, going away? This doesn’t mean to be a bad thing, for advertisers, marketers, or shoppers, but still– it feels like a world-changing shift to someone who’s followed Adwords all of these years.

Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1-4 ads above the fold and force the rest to the bottom of the results page.

This is one of many changes google has been testing for years. The next update of Google may be rolling out worldwide is the test they are doing in a number of niches where they aren’t displaying businesses that  have less than a 4 star reputation in the Local Business Maps (3 pack).

google company discontinues ads  Comments

Many professional comments as this affects the budget of Google ads immediately. Businesses now have to boost their search results into top 5 in order to be shown on first page.

Removing right hand sidebar increases compatibility with multiple devices. CPC still will gather revenue for them. After all prices are govern by demand and supply.

It’s going to be more difficult and, if you aren’t careful, more expensive to use paid advertising online. Have a pro help you out. Also makes organic and maps much more valuable and competitive. Is your business positioned properly for this change?

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